Our Story

How It All Started

Innovation Billing Service, Inc. was born from a desire to get medical professionals back to doing the important work of caring for patients, instead of spending their energy on menial tasks such as billing and administration. When CEO Marnie Cabezas began her career as a midwife in the early ‘90s, she quickly saw a need for logistical support among her peers. Her desire to help create a more patient-focused industry led to the purchase of Midwife’s Billing Service, Inc. in 1998.

After 20 years of working largely with midwives and birthing centers, Marnie noticed practitioners in other medical fields sacrificing the work they loved to keep up with paperwork and administrative tasks. With a great enthusiasm for helping practices provide the highest standard of care, in 2016, she decided to open her business to all medical specialties and rebranded the company as Innovation Billing Service, Inc. This rebranding is part of a continuing commitment to helping diverse medical practices run with even greater efficiency, allowing them to focus on what matters most—patient-centered treatment and care.

What Makes Us Unique

We are proud that our clients consider us the backbone of their businesses as a major financial key to their practices’ success. Our company’s long-standing experience with independent medical practices gives us an empathetic perspective, setting our focus on the unique administrative hurdles that these practitioners face. Guiding our clients through the everyday process of billing and administrative tasks is something we take seriously. It is our goal to provide the feeling of a full-service in-house billing department, even if we are on the other side of the country.

A large part of our customer service success is our commitment to building a team rather than just a staff. Most of our employees work together in our headquarters, sharing the latest knowledge of billing guidelines, throwing around ideas for improved processes, and supporting one another to provide the best services possible to our clients.